New COMEDY CENTRAL PSA highlights MHFA

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New COMEDY CENTRAL PSA highlights MHFA

S. Turner, Editor | Advisor

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“Dear Mental Health First Aider,

On World Mental Health Day, we’re excited to announce that the National Council for Behavioral Health has partnered with Comedy Central on its first long-term campaign to change the conversation around mental health by making Mental Health First Aid as common as CPR.

The campaign launched today with an impactful video, “Be the Difference,” featuring comedians Matteo Lane, Jeff Ross and Yamaneika Saunders. Watch the video.

“Comedy Central drives the cultural conversation by revealing the funny truth about whatever is happening in life. Through comedy we have the power to change the way people think and act and we will work diligently as a brand moving forward to drive mental health culture change,” said Erika Soto Lamb, Comedy Central vice president of social impact.

“We know it’s hard to talk about your mental health and ask for help,” said Chuck Ingoglia, president and CEO of the National Council for Behavioral Health. “That’s why Mental Health First Aid is so valuable. It gives you permission and the tools to have those difficult conversations, support people around you and get the help you or they might need.”

As part of the campaign, Comedy Central employees will be trained in Mental Health First Aid at Work and will begin their commitment to creating comedic content that educates and raises awareness about mental health and substance use issues.

This campaign could not have happened without your support of Mental Health First Aid and dedication to helping those around you.

Learn more about this exciting new partnership and thank you for choosing to #BeTheDifference!”

— Shared by The National Council for Behavioral Health | 10.10.19